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Why bloggers stop blogging?

So, you’ve started a blog, just like everyone else before you. You don’t want to invest all your time writing and configuring your blog that no one is going to see. So what are you going to do to stand out? I am still trying to answer this question for myself. I have been M.I.A. and I decided the best thing for me is to put it into words. I have seen it before, (and in myself) women feeling completely in the dark when it comes to blogging. But why is this? It doesn’t matter what we choose to blog about. Fashion, cooking, travel, family etc why do we lose interest and give up so soon? Once we decide to blog and take action we are so confident to invest in our “dream.” Then, just a few months later we give up or feel defeated by the blogging industry. I am here to tell you I have just recently been in the same boat. I started my blog with such confidence and passion only to let it start to disintegrate. And if I am losing interest in my own blog, how do you think you, my readers/followers feel?

As a blogger, there is a lot more work that goes into the behind the scenes than people think. Creating and working on your website, promoting your content, being active on social media, networking, designing your logo or brand, etc. On top of it all there is a high demand in social media influencers right now. There are so many empowering women taking on the blogging industry by a storm which makes “getting noticed” a lot harder. Trying to jump into blogging without any previous knowledge of all the ins and outs can deter us from continuing. So what are we doing all this work for?

Personally, I have always loved fashion. I love shopping and I love adding new items to my closet (As I am sure most girls do.) I am so passionate about it that I thought “Hey, I got ideas and things I want to share with the world. Why not start my own blog?” Some of my favorite influencers like @Zoelaz and @Tezzamb have inspired me to put myself out there. Most of us newbies have a handful of people that we follow that inspire us to get out there and spread our wings. We see these amazing images unfold as they travel the world, have personal photographers and get paid to post content on their Instagram. Seems glorious and a little far fetched. I envisioned myself in my favorite blogger’s shoes as I thought with a little hard work and perseverance, I could do that. Once I got farther down my journey I realized that it was not so easy and what I had envisioned was not my reality. Honestly, it was absolutely discouraging. I took a step back and asked myself, “Is this something that I really want to do? Am I cut out for this industry?” Surrounding yourself by constant social media can take a toll on your confidence. Unfortunately, I convinced myself that I was not as creative, fit, skinny, or beautiful as some of these other women.

2 Tips I would like share with those that feel the pain.
What I have since learned:

As I follow those on Instagram, Pinterest, Twitter, YouTube etc. I realize I tend to follow those who have an establishing following. What I mean by that is they have anywhere from 50-800k followers on one or all social media platforms. I realize that is an astronomical amount compared to my own followers on any platform. Right now on IG I am at 2,163 followers. Yay me!! I think most bloggers start out in a similar position and a few months into blogging think they are not getting enough foot traffic to continue their passion. They are not relating to enough people to justify any sort of continuation. Normally, who cares what people think. Screw those that don’t find you interesting enough to follow. But in the influencer industry you do care what people think. You want their feedback and to figure out ways to be relatable. What we need to realize is that gaining a following will NOT happen overnight. And if it does, you’re buying followers or some other shortcut and you need to reassess. The hard truth is it could take years before you reach your traffic goal. And you know what? That’s normal:)

Most humans learn from trial and error. Keep on keeping on and DO NOT give up. A blogger’s work will never end. Blogging is not for the faint of heart…So remember to use the resources you have at hand and keep persevering. I read an article a few days ago where a certain blogger (don’t remember who) was being interviewed. The interviewee asked her if she could give one piece of advice to anyone trying to blog what would it be. She said that every drop of blood, sweat, tears, minute and penny you have invested to grow your blog will be worth it if you NEVER give up on it. This really resonated with me because I know now that I can’t give up. If I invest my time and energy no matter how long it takes, it will pay off. And that is good enough for me:)

Hope this could help anyone who is feeling discouraged at the moment. Feel free to comment if y’all have any questions:)